50 Creative Product Packaging Design Examples

Product packaging design is one of the most important aspects of marketing. When a consumer goes to a supermarket or a store, he does not see an innovative product. What he sees is the packaging design. In fact, the majority of buying decisions are made in front of the shelf.  Therefore, having an attractive and unique, but at the same time, practical product packaging design is, therefore, a key competitive advantage for manufacturers and retailers.

Unique logos, unusual shapes, bright colors, striking text or typography, and correct use of textures are among the elements that usually catch the attention of consumers. The growing awareness of consumers about global warming and other environmental problems also impacted on how manufacturers package their products. In fact, a lot of them have started to shift to recyclable or recycled materials for their product packaging design. Biodegradable materials such as paper and pulp are also becoming a popular trend among producers in the packaging industry.

In this roundup, therefore, we are featuring 50 product packaging design examples to inspire designers like you just in case you are working on a similar project. Some or most of these product packaging designs have been recognized in the Pentawards, a worldwide competition exclusively devoted to packaging design.

50 INSPIRING PRODUCT PACKAGING DESIGN EXAMPLES

To know more about each product packaging design as well as the products featured here,  just click on the link below the preview image and it will take you to the page where these were originally posted or featured.

Motley Bird by Strange Matter

This bottle for cocktail drinks makes use of aluminum material painted with colorful shades. The sketched or hand-drawn graphic designs on the label also add up to make this packaging look interesting.

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Up Market Cashew Nuts Packaging Design

Triangular box for roasted cashew nuts with aluminum foil.

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Wild Bird Store

Wild Birds Unlimited makes use of colorful new bags to attract seed buyers. The new bags are color-coded to represent the different seeds and blends it offers. The materials used for these bags are recyclable, low-density polyethylene.

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Holli Mølle Organic Flour

An environmentally friendly and functional container for organic stone-ground flour. The sack container features a simple and unique graphic design, with fresh colors on the labels as the only thing that differentiates between the 6 flour variants offered.

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Wood by Dsquared2

Designed for woodsy-inspired fragrances, the perfumes are artistically encased in show-stopping bottles adorned with a modern touch of their organic namesake, and each scent set apart with subtle differences: fresh notes for men, citrus top notes for women.

Little Bug Baby Food

These containers and boxes for baby food products feature color schemes inspired by fruits and vegetables.

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Chocolate Packaging

Because of its very nice containers and boxes, Thomas Haas chocolates make a pretty gift from a tourist for friends back home.

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60 Bag – Biodegrades in 60 days

A line of biodegradable bags that can last as long as you like or decompose in approximately 2 months.

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Coca Cola Aluminum Bottle

Coca-Cola is an iconic brand with the worldly appeal but, with the aluminum bottle, the company chose to address a specific market segment. The experiential marketing effort reintroduced the brand to hipsters and, in effect, replaced their cocktail glasses with aluminum bottles, always served cold for maximum impact.

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Tea Time – Friggs Eco Selection

The tea bags are made of compostable material, and with a barrier which preserves the taste without the need of any outer plastic packaging.

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360 Paper Bottle

The 360-degree Paper Water bottle is an innovative, single-serve water bottle made from 100% renewable material–paper.

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Aquilegia Wine

A wine package that transforms from in-store display to carry home packaging to the reusable wine rack.

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Evian Glass Bottles

Evian Pure is bottled in one simple, modern and elegant bottle design in ideal 75cl (dinner for 2) and 33cl (individual consumption).

Gloji Antioxidant Juice Packaging

Using a unique shaped glass bottle as a container, you will surely not miss this beverage in a supermarket shelf.

Schwarzkopf Professional – OSiS+ Design Mix

Minimalist packaging design for a beauty product.

Yaoki Minimalist Package

Another minimalist clean design for a Japanese product.

Method Mop Packaging

Eco-Friendly packaging for mop and cleaner.

Ecosmart Liquid Laundry Detergent

This container uses recycled materials

Packaging for Earphones

These earphones are packaged in 100% Recyclable Cardboard. It also appears easier to open than plastic.

Ecological USB Flash Drives

This USB flash drive is made of wood and comes in a packaging that uses recycled paper.

A Slice to Go

This packaging comes with a drawing that tells you how to fold the cake.

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Wooden Matches Block of 100

Wooden matches cube designed by Fitzsu Society. This design features a 70s color theme and Bauhaus aesthetic.

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CleanWell Chemical-Free Hand Soaps and Sanitizers

CleanWell’s chemical free hand soaps and sanitizers come in attractive packaging with bright, cheery colors that will complement most any decor.

Wine Packaging Design

All traditional features of champagne (bottle, cork, ice bucket, glass, and labels) were retained in this packaging. However, to make the champagne stand out, the designers reversed all these visual elements. This new packaging differentiates the brand from its competitors.

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Tesco Tortilla Chips

The strong colors used in the packaging increase the display impact of these tortilla chips. Also, the use of humor by creating “the Bandito”, a comical character who changes outfit and accessories according to the type of chips, makes the product packaging more interesting.

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Spark Laundry Detergent Box

In the shape of a washing machine, this box speaks a universal language. No need for further explanation to the consumer. He instantly understands the type of product and its use and furthermore, he can see how much product is left in the box, making re-purchase easier.

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Packaging Design for Diet Desserts

The number of calories for each diet desserts are printed in big bold letters in the box. The use of dark color as a background makes this packaging looks elegant.

Environment-Friendly Packaging for a Japanese product

Eco-Friendly packaging for a Japanese product.

Waitrose Herbs Pot Package

Each minimally packaged pot carries bold tabloid style text, telling you everything you may not already know about the contents.

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Masculine Antiperspirant Package Design

Very masculine looking packaging design for Rexona’s antiperspirant deodorant for men.

Microsoft Vista Package Design

Elegant Perfume Product Packaging Design

Cosmetic Packaging Design

Tea Packaging

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Lolita Lempicka for Men Limited Edition

Packaging for Premium Ice Tea

Beer Bottle Design

Wine Bottle Packaging Design

Martini Bottle Design

Packaging for Breakfast Cereal Brand

Very clean and modern packaging for a Sweden cereal brand.

Spearmint Gum Package

Designed in green and white packaging, you will surely feel minty by just looking at the package.

Beer Can Packaging Design

A modern and minimalist design for a beer can.

Fiesta Nuts Package

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3 Deep Update Perfume Bottle

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I love Eco Food Packaging Design

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Alkaline Battery-Minimalist Design

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For more examples of great product packaging, check out also our roundup of product packaging design ideas featuring patterns