32 Product Packaging Design Featuring Patterns
The use of beautiful patterns can elevate a package design from mundane to dynamite. In an effort to be different and be able to stand out in the shelves, marketers have resorted to using eye-catching prints for product packaging. Especially with the ever-growing competition in the market, good packaging design can have a big impact on increasing awareness and sales.
In this roundup, we put together a total of 32 beautiful packaging designs that make use of seamless or repeating patterns. As seen in the examples below, prints and patterns are being used for different products–from clothing and toys to soaps and beauty products, as well as food and wine packaging. We hope you’ll find these packaging designs inspiring as well. If you need design resources for your packaging projects, you can check out these beautiful seamless and repeating patterns you can download for free.
PACKAGING DESIGN TREND USING PATTERNS
01: AHAB T-Shirt Packaging
A t-shirt packaging that tells the process of creating the apparel’s illustration. With paper and wood being the main substrates, a skeletal fish bone gets wrapped in the screen printed cloth, wrapped in parchment, and feed a baited hook.
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02: Daily Affections Packaging
Beautiful packaging for a series of candles featuring odd but attractive scents we encounter in our daily lives.
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03: Le Chocolat des Français Packaging
Illustration for the French new brand Le Chocolat des Français sold exclusively in the wonderful shop La Grande Epicerie de Paris (Bon Marché) for Easter.
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04: You Rock Beer Packaging
For its 7th anniversary, a Dutch beermaker created a super limited package for its clients and friends featuring two home-brewed beers. The labels are silkscreened in 3 colors on transparent vinyl stickers, showing the color of the bottle.
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05: Say Cheese!
This cheese brand is for those joyful and cheerful people who love cheese and are crazy about it. Say “cheese”!
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06: Defiance Cans
Defiance Brewing has a history of beginning extremely opinionated. Seeking to motivate their consumer’s, the company enlisted the help of a design studio to help create some elaborate illustrations for each beer that ultimately tells a story.
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07: Boulangerie Paper Bags
Designed by Tough Slate Design, kraft paper bags hold the goods decorated with an elaborate braided pattern and illustrations. Beverages are poured into cups labeled in a variety of fun patterns that are changed seasonally.
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08: Tyler Candles Packaging
A specific pattern was developed for each scent that would visually communicate the unique personality of a scent. Before the rebrand, all candles looked exactly the same and there was no way to differentiate scents without opening the packages.
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09: Chocolats Favoris
These new packaging designs are a colorful and vibrant reflection of traditional handmade products and promise a classic or innovative taste experience that is inviting, festive, and delightful for all, at Easter and all summer and winter long.
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10: A Fresh Take on Sushi
These beautiful patterns composed of hand-drawn illustrations of mushrooms, avocados, cucumbers, and other ingredients, form part of t main visual identity. These motifs were applied throughout the consumer experience – right down to the packaging – to play up the endless, fun options available for diners.
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11: La Queleña
“Using a graphics code that reminds us of the Arabian value of the origin of the dessert (the use of almonds is important in all Arabian desserts) a frame was created in which each of the packaging models reinforces the visual coherence of the whole range, making the provenance and birth of the recipe more understandable.”
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12: Helios Organic Product Packaging
Different hand-drawn patterns were developed for all product lines of helios. The patterns are based on the shape of a seed, giving associations to leaves and seeds, which supports Helios´ core values of care and naturalness. In addition, fresh colors give the packages a modern look.
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13: Alora Ambiance Soap Packaging
various patterns were used for the packaging of these soaps.
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14: Limited Edition Method: Orla Kiely
Described by The Guardian as “the queen of prints,” Orla Kiely’s bold graphic patterns adorn her ready-to-wear clothing collections, housewares, furnishings, perfume, and accessories. And now, you can also find them on a limited edition collection of method® hand wash, dish soap, and all-purpose cleaner.
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15: Chandon Summer
A fun packaging featuring blue waves for the Summer limited edition of Chandon sparkling wine.
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16: Packaging for Baby Diapers
“The consideration of the diaper as a garment led to the use of the “button” as the main element of decoration. Their use in the composition of animal characters and items is obvious in the general illustration. Simplistic stroke lines were used in the design in order to create a “naive” artistic quality, closer to similar drawings for children. A fresh, clean and friendly atmosphere was the loose creative linchpin.”
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17: Aeroplay Kites
A fun packaging for Aeroplay Kites, a do-it-yourself kite making kit for children between the ages of 9 to 12. This vibrant brand uses color to convey the playfulness of the product while also grabbing the attention of kids.
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18: Amado by Hyatt
Developed by Anagrama for an artisan bakery and candy boutique, this packaging uses color composition and foil patterns on each box.
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19: 2/3 Dolci Christmas Collection
A collection of gourmet gifts inspired by traditional Italian patterns. Festive colors of blue and red adorn the paper boxes that gleam with an added touch of gold.
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20: Oliver Rich Japan Series
Inspired by traditional Japanese woodblock art, this packaging features beautiful patterns for an essential oil brand called Oliver Rich. The muted brown colors printed on the package combined with the iridescent blue bottle creates an interesting contrast that is visually appealing.
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21: Las Naciones Beverage Packaging
Branding and packaging for Las Naciones, a fast-casual restaurant. The overall visual look is inspired by international communication iconography and signage.
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22: Grace and James Candles Co.
Each candle comes in a beautiful pattern designed by artists and designers that Grace and James Candles Co. candle hand selects. Grace and James Candles Co. is S Melbourne based boutique lifestyle brand dedicated to delivering something fresh, new and good for the soul.
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23: Starbucks® Brezza Blend
This bright herbal bag made for Starbucks’ Brezza Blend features a geometric pattern–an interpretation of the sun’s rays and the heat of summer, also taking inspiration from textile patterns found in coffee-growing origins.
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24: Burger & Love Fastfood Packaging
Identity for a burger bar
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25: Oriental Rice and Spices Packaging
Labels and packaging of rice and spices, inspired by patterns typical for the region of origin of the rice.
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26: Hawaiian Escape – Leilani
Fragrance packaging project for a dreamy Hawaiian theme. Leilani is Hawaiian for “heavenly flower”.
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27: Ice Cream Packaging
Ice cream packaging inspired by vintage soviet patterns and shapes.
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28: Nancy’s Yogurt
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29: Organic Revival Tea
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30: Floral Pattern: Packaging for Sanctuary Spa
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31: Packaging Design for Su Wen
This packaging design for a Chinese line of beauty products uses nature and oriental design elements.
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32: Bhuti Beer Packaging
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