25 Must-See Funny Guerrilla Marketing Billboards
One of the most effective ways to get noticed is through the use of guerrilla marketing techniques. Because guerrilla marketing is unusual and more unpredictable than traditional marketing activities, it can be more memorable and produce a bigger impact.
As an advertisement strategy concept, guerrilla marketing is designed for businesses to promote their products or services in an unconventional way. It also allows them to have a high-impact campaign even with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in a more personal and memorable level.
People love to be entertained. That is why laughter has enormous power when it comes to advertising. The use of humor in advertising campaigns does not only get the attention of consumers, but it also makes your product or service easier to recall or remember. If there is one advertisement that you seem to remember up to this day, I am sure it is one of those guerilla marketing ads you saw on a billboard while driving on a highway.
- We also recommend that you check out these funny advertisements that you will surely find hard to forget.
EXAMPLES OF GUERRILLA MARKETING ADS
Here are 25 guerrilla marketing examples that make use of humor to get the attention of people. Some of them are not really billboards but other forms of outdoor ads like guerrilla marketing. To know more and get to the source of each image, just click on the preview image. Have fun browsing through these cool billboard ads!
Nikon Billboard
Nikon took its cue from our celebrity-obsessed paparazzi culture to launch the brand’s D700 model in Korea.
Swiss Skydive Elevator
Call it buzz, guerrilla, viral, word-of-mouth, whatever – marketing and advertising stunts and ideas that achieve free attention are working now perhaps better than ever before.
Get Them Off Your Dog – People As Fleas
Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawlies to a new, flat level with the creation of this massive ‘floor sticker’ in a Jakarta shopping center.
Strip Club Pole Position
Lifelike print ads are sweeping the world’s most prominent cities. In Paris, String fellows strip club have put the pole into pole-dancing by cleverly designing their print campaign to work with existing lampposts throughout the city.
Duracell bus ad in New Delhi, India
Indonesian Railways: Giant Cleaver
Many accidents happened on a train crossing gate in Indonesia. Instead of putting unusual notice board poster (that people never notice), they installed a giant cleaver shaped poster on the gate to remind people about the danger. The copy says, “Don’t be reckless, Stay safe.”
Royal Canin: Drooling Dog
Two billboards were placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog on a plain white background that looks directly to the billboard in front of him.
Sirius: 100 Percent Commercial-Free Music via Satellite Radio
Virgin Atlantic: What brings you to London?
Panasonic Nose Trimmer: Baldy
These billboards were built around actual electric wires and poles to amusingly yet convincingly dramatize the need for Panasonic nose hair trimmer’s safety cutting system.
Hansapark: Are We There Yet?
To keep kids and adults alike from asking “are we there yet?”, these billboard posted on your way to this park will make your trip less boring.
Coops Paints
Guerrilla billboard ad for an insurance company showing that life is full of surprises so you better be ready and insured.
Pacific Airlines Ad
The sky has never been cheaper
T-Mobile: Don’t Drop Your Girl
No one has fewer dropped calls in New York.
Copenhagen Zoo: Snake Bus
Giant constrictor snake squeezing complete Copenhagen city bus.
Chili Club: Man on Fire
Formula Tooth Care Billboard
Formula Tooth Care “builds strong teeth.”
Dense Muffins
In North Carolina, there is a successful supermarket chain, called Bloom. Amongst the large variety of regular groceries and specialty products it sells are several signature products. These include two-ounce gourmet cookies and “Bloomberry” jumbo muffins.
The Back Seat’s No Safer: Belt Up
Here is a unique way to remind people to buckle up in the back seat. Created by Clement BBDO in Austalia, this billboard displays a huge slingshot in 3D which appears to propel a passenger into the air. The message is clear, belt up or your body will be slung.
Transparent Billboard from Nike
Mini Cooper Comes in Boxes
A Christmas guerrilla campaign with huge cardboard boxes around Amsterdam promoting mini.
Transparent Billboards for Sony PSP
Sony Pictures 2012 Movie: Flooding the Subway
Campaign of the film’s release in 2012 in Brazil. Action in the subway Cantagalo, in Copacabana – Rio de Janeiro, where a patch of about 45m on each side simulates a flood the subway.
Peter MacCallum Cancer Centre: Break
A cool and not-easy-to-ignore reminder to take a break from the sun.
Bic Billboard: Gardener Required
Bic developed this creative outdoor advertisement for their razors. The billboard is blank except for a small logo, but without it, the advertisement might be missed and it acts as a good backdrop for the giant razor and cut grass. The only drawback is the constant trimming of the lawn.
